In need of modernising their direct booking systems and keen to utilise metasearch tools such as Google Hotels, Albena approached Quendoo in early 2024 for collaboration to bolster their online presence, increase direct bookings and reduce their OTA costs.
Quendoo deployed its Multiple Booking Engine, which dramatically improved the user experience and facilitated new revenue generation streams for Albena. Guests were enabled to make a single search across all available accommodations, be successfully upsold, browse on mobile devices and pay online.
Using Quendoo’s direct integration with Google Hotels, all Albena Hotels managed to display accurate real time prices and availability in their Google Business accounts, Google Maps and all other Google Travel products.
Additionally, by connecting Albena’s Google Ads with Quendoo Google Hotel Centre, Albena was able to successfully utilise Google’s recently introduced AI enabled Performance Max for travel goals. With merely minutes of human input, Google’s AI autonomously created its own campaigns and spent the first month learning and optimising with fantastic results and exception conversion rates.
As a result of Quendoo’s Hospitality Suite, Direct Bookings increased by 12%, which was reflected in vast savings in both OTA costs and payroll for onsite telephone sales teams.
Modernised Loyalty System.
Over the years, Albena has been running a club card-based loyalty program, which had to be seamlessly incorporated into the new booking system provided by Quendoo. While transferring the club card system Quendoo, we also added more features to the existing loyalty program making it more user friendly with various options for further upgrades.
Technical challenge
Our objective from the start: a platform for lasting success
Albena operates a complex multi-property PMS which naturally presents a serious challenge to successful integration with any new cloud-based application. Quendoo’s engineering team created another layer of software between Quendoo’s platform and Albena’s PMS, which enable the interaction between the two system to work flawlessly.