Quendoo has launched a beta version of its new AI assistant that enables hoteliers to manage their properties through natural language conversations in ChatGPT. The technology, practical applications, and long-term vision behind the solution are outlined by Goryan Varbanov, Co-Founder of Quendoo.
Quendoo is developing two AI-driven solutions simultaneously. The first is an AI assistant for hotel management, designed to support operations, analytics, and communication. The second is an AI chatbot for hotel guests, which will enable direct reservations via ChatGPT — without visiting a hotel website and without commission fees.
“We’ve launched something we’ve been working on for months — an intelligent AI assistant fully integrated with Quendoo. We first demonstrated it at Quantum 2025 in November, and the response was incredible. We are now releasing it in production as a beta version,” says Varbanov.
The current implementation operates as a Custom GPT — a specialized AI assistant with secure API access to live data within Quendoo. Users can access it directly in ChatGPT (via the GPT panel), both on desktop and mobile.
“This is not a simple chatbot. It can retrieve data about reservations, availability, guests, revenues, and it can also execute real tasks,” Varbanov explains.
These actions include:
Sending personalized emails
Initiating phone calls to guests and leaving voice messages
Generating reports
Analyzing performance across multiple properties simultaneously
The assistant functions as an agentic system — meaning it does not only provide information but can also perform operational tasks.
Hoteliers interact with the system in natural language. Instead of navigating dashboards or generating manual reports, they can simply ask:
“Show me all reservations for next week.”
“Which rooms are available from February 14–16?”
“Send an email to all guests arriving tomorrow with check-in instructions.”
“What were the revenues in December compared to last year?”
The assistant processes the request, connects securely to Quendoo, retrieves the relevant data, and executes actions when required — all within seconds.
In parallel, Quendoo is developing a fully integrated in-app AI chatbot inside the platform interface. The team is testing multiple large language models, including GPT-4 and Claude (Anthropic).
“At this stage, Claude demonstrates a strong combination of accuracy, contextual understanding, and structured data processing — especially in Bulgarian language and instruction-following in hotel operations,” Varbanov notes.
Anthropic’s tooling around integration and safety has also been a key factor, particularly when handling sensitive hotel and guest data.
The second major innovation is the AI booking chatbot for guests, which introduces a completely new distribution model.
Guests will be able to request accommodation directly in ChatGPT. For example:
“I want to book a hotel in Bansko for next weekend.”
The system will respond with available hotels from the Quendoo network, including prices, descriptions, and images — and allow the reservation to be completed within the same conversation.
“This is a new level of distribution,” Varbanov explains. “While other hotels rely on Booking.com or Airbnb, our clients will have a direct channel inside ChatGPT — where users are already spending increasing amounts of time.”
Importantly, there is no commission fee for reservations made through the AI assistant. Hotels simply use the functionality as part of their existing Quendoo subscription, maintaining full control over pricing and availability.
According to Varbanov, no other hotel management platform in Bulgaria currently offers a comparable production-ready AI solution.
Global providers such as Oracle and Mews are working in similar directions, but Quendoo is the first in the Bulgarian market to release a functioning AI-powered management and distribution system.
“We are also the first to create a ChatGPT channel for direct hotel bookings,” he adds.
Launching via Custom GPT was a strategic decision. It enabled rapid deployment and real-world user testing while the more complex in-app integration continues to be developed.
“Many hoteliers already use ChatGPT. For them, having a dedicated Quendoo assistant in the same environment feels natural,” Varbanov says.
Quendoo’s development roadmap includes:
Launching the guest booking chatbot by the end of February
Finalizing the fully integrated in-app AI assistant
Introducing Bulgarian-language voice commands
Developing proactive AI automations
Future iterations will go beyond reactive responses. The system will proactively suggest marketing campaigns during occupancy drops, send personalized offers to returning guests, and monitor guest satisfaction indicators.
“Our vision is to transform Quendoo from a traditional hotel system into an agentic platform — one that doesn’t just store data but actively supports management and distribution,” Varbanov explains.
Varbanov envisions smaller hotel teams focused primarily on hospitality, while routine operational tasks are automated by AI. He expects to see:
Highly personalized guest communication
Real-time dynamic pricing without expensive revenue management overhead
Expansion of direct booking channels across ChatGPT, voice assistants, and messaging platforms
“You don’t need to understand how the technology works. You just need to try it and see how it saves time and money. You simply write what you need — and the system does it,” he concludes.
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QUENDOO has been supported by "Vitosha Venture Partners Fund l", a private equity fund, co-financed by the European Structural and Investment Funds under the operational program "Innovation and Competitiveness 2014-2020", managed by the Fund Manager of Financial Instruments in Bulgaria. 
