9 things to do after launching your hotel website
9 things to do after launching your hotel website
02 June 2022
The hotel's website is now live. What's next and what can we do to attract visitors and quality traffic?
 
Here are some guidelines for specific marketing actions that you can implement after launching your website.
 

1. Set up a Google Analytics account

Traffic data for your website are invaluable. Without traffic data, it will be difficult for you to understand how many people have visited your site, how to improve it and how to attract more traffic. Google Analytics is one of the best free tools that will report user data on your website, ad performance, demographics for site visitors, site links, most visited pages, and more.
 
 

2. Configure the Google Search Console

The Google Search Console is a free Google service that lets you monitor how your site works, how often it is discovered by users and bots, what traffic it has, how it ranks, what content it has, and which pages perform best. Thanks to the Google Search Console you also find information about the presence of errors, respectively their removal as:
 
  • Indexing errors
  • Inbound and outbound links to specific web pages
  • Keywords on the site, as well as keywords that Google users use to find you
  • Hyperlinks
 
 

3. Email marketing

Email communication is the most independent way to communicate on the Internet. It takes place through your own communication channel, which gives you more freedom in the advertising process and lower costs for client acquisition, due to the customer data and the privacy of the channel.
 
An interesting fact is that 56% of emails users read their emails over the phone and in Gmail. Email is still the most preferred channel for receiving offers.
 
Therefore, if you have a certain number of customers (potential or current) in your email list, share the news of your new website with them. Their visits would bring free traffic to your site. Include a call to action in the email and give them some extra reason to click and go to your new site (discount, promo code, etc.)
 
If you do not have a customer data database, then you can immediately start with a strategy for compiling and developing such a database. You could run a newsletter to promote the site and get people keep coming back.
 
Quendoo's booking engine provides the functionality to collect emails and phone numbers from customers, so that you can use in specific email campaigns or other digital campaigns for a more effective targeting, as well as for creating a loyalty program for direct customers.
 

4. Connect with travel bloggers, travel site owners, photographers and influencers

When launching a new hotel website, it's a good idea to look for ways to get content to your site that people are linking to.
 
The first step is to have quality content and start informing people about the value and benefits of the product you provide.
 
Secondly, look for travel bloggers with own travel sites, landscape or lifestyle photographers, as well as influencers on social media with a large number of followers or an audience from a specific niche that resonates with your product's clientele.
 
Contact them, tell them that you like their site, and show them the opportunity you have found for a joint partnership. You could start by getting links to your site from their blogs. They may also have some content for you to link to. Experiment!
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