Creating a new hotel website was until recently seen as a process that required time and effort, especially when there was not enough budget to hire an agency or freelancer to design it. For small and medium-sized hotel businesses operating on a limited budget, the high cost of the product is often a challenge.
Today, however, technology is becoming more and more accessible, and any hotelier could, using a website builder, create their own website within an hour.
The website (site) builder is an easy and simple tool to create a hotel website that requires no programming skills and won't drain your budget. It also offers a variety of themes, designs and functionalities that will allow you to easily and quickly manage your content and improve your online presence.
Whether you run a hotel, motel, vacation property, cottage or guest house, you can effectively increase traffic to your site and turn it into your online business card. It will not only showcase your unique advantages, but also help you increase your direct sales through your own and independent direct sales channel.
What exactly is a website builder?
The website builder is a tool that allows you to create your own hotel website. It has an easy and user-friendly interface with a variety of functionalities for arranging content and choosing color themes and templates.
Through it, with a small investment of time and financial resources, you can successfully create a website with a unique vision. It is most often a web-based service, i.e. you don't need to download the software to your computer as it is hosted in the cloud and you can access it anywhere there is internet.
The site builder is the ideal tool for creating websites for hotels, motels, holiday villas, guesthouses, family hotels, caravans and campsites, with the most frequently cited benefits being:
Easy to use software
- High security and low probability of technical errors
- No technical knowledge required
- High level of support
Easy to use software
In most cases, hoteliers need nothing more than a functional, good-looking website that is easy to navigate. The site builder achieves this by creating a responsive website with multiple functionalities and without additional financial investments in support, developers and hosting.
High security, maintenance and low probability of technical errors
Since the site builder code is pre-built, the probability of a technical error occurring is minimal. The elements you create work perfectly together because they are designed to complement and synchronize as they have been tested countless times before.
No technical knowledge required
You don't have to be a graphic designer or programmer to use a website builder. One of the characteristics of this tool is its template nature. The templates it contains are ready-made integrated solutions with color themes, designs and functionalities.
Using a website builder is much more cost-effective than hiring a web developer, and the truth is that web developers often use templated platforms – especially if your website doesn't require custom coding.
What are the most important functionalities of hotel website builders?
Responsive design and compatibility with all devices
One of the key features of site builders is the availability of responsive designs. Thanks to them, a stylish and flexible arrangement of site elements is created, which is compatible with all mobile devices, screens, desktops and tablets. In today's mobile-first world, this is key to a good user experience.
The website builder offers unlimited options for site customization such as theme, colors and palettes, for better brand recognition.
Search Engine Optimization (SEO)
All site builder templates are built with search engine optimization functionality, so you don't need to invest a large financial resource for an SEO specialist to help your hotel or vacation property rank better on Google.
Multiple languages and currencies
The website builder templates are available in multiple languages and currencies, so no matter what nationality your guests are, they will enjoy a pleasant user experience on the site, in their familiar language and desired currency.
Creating a website using a hotel site builder takes a few hours. It is only necessary to prepare your textual content and upload well-chosen images and videos, and you are ready to launch your site online.
Booking engine with online payments
Make sure from the very beginning that the site generator you choose has a booking module or so-called. booking engine. This will allowed you to add another sales channel to your sales mix, namely the direct online booking channel. It is a channel with high returns and high daily income, due to the absence of high commissions that usually accommodation places owe to intermediaries or online travel agents. In order for the hotel site to be a real convert, it is recommended to support online payments and integrations with payment systems such as Stripe, PayPal, etc.
Website builder for hotels is a specialized solution for accommodation facilities that offers ready-to-use tools integrated into one platform. It will successfully help to present your business, build trust with your customers and stimulate direct hotel bookings, without a high investment in time and financial resources. And the key to success in finding the right website builder is the seamless integration of the most important functionalities into your personal online sales platform.